One thing that I have kept close to my heart while I am doing up my business is if that anything is built, it should be built for the people. A business is ultimately to solve a need.

In the hectic, high-quality life of Singaporean. The topic and area of finance is not the top of most of people's priority. In fact the literacy rate for it is not even high. Though I didn't plan for myself to go into the financial sector, God just somehow laid a subsequence of coincidences for me to take up this business.

This is what I want to do: a safe space to make informed choices.

My mission is to give individuals and families the power to choose their options in life; to live on their own terms.

With the above and the idea of 'admin is love' is how I arrived at William Digest the brand. Simply said, contract reading, insurance, and investment planning can be very wordy, complicated and no one to give you the assurance if your decisions are right or viable. But if this business is love for my clients and the people around them. It should be build around them. I digest and establish their advantages to equip the right tools so that they can empower their future.

I want to take care of the planning for your finances so you can take care of the spending on your loved ones.